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The story begins in 1870.During the war, Joseph Graser flees the Germans and leaves his native Alsace and walks all the way to Epernay in Champagne, the place where his wife Alice was born. He dies suddenly in the street at the age of 44. His son Armand-Raphaël, who had dreamed of becoming a doctor, is forced by nature to become head of the family at a very young age and starts his professional life as a wine broker instead.
In 1920, Armand-Raphaël starts to produce his own wines under the name of Champagne Graser, although he quickly changes the name of his house to AR Lenoble. With the armistice still fresh in mind, he decided that a name with German connotations was perhaps not the best idea. He creates his own brand called « AR Lenoble », combining his initials « AR » with « Lenoble » as a tribute to the nobility of the wines of Champagne.
4 generations will then succeed each other each one of them promising to keep the domaine in the family as well as completely independent, and each one of them armed with strong convictions defended with commitment and devotion.
Today, the domaine is managed by the sister and brother team of Anne and Antoine Malassagne. For over 20 years, guided by their convictions, they have shaped the wines of Champagne AR Lenoble. By deciding not to accept tempting takeover bids along the way that could have allowed for easier and more accelerated development prospects, they have been able to preserve their freedom. This cherished independence is a guarantee of quality, permitting them to constantly strive to do even better while not having manage demands for immediate return-on-investment or the whims of shareholders.
The 18 houses of vineyards owned by the house are located on the most beautiful hillsides of Champagne.In Chouilly, one of the 6 Grand Cru villages located on the Côte des Blancs.In Bisseuil, a Premier Cru village located on the Montagne de Reims. In Damery, a village in the Marne Valley known for its exceptional meunier. We also work with a handful of growers in the Epernay region in order to complete the palette of wines used to craft the champagnes of AR Lenoble.
Making the assumption that a good wine first and foremost comes from the best grapes, Anne and Antoine attach particular importance to their work in the vineyards. In a humid and cold climate represented by the very northern location of Champagne,they have embraced a sustainable approach that promotes biodiversity and soil life.
The rows of vines are planted with grass between them to reduce yields, plowing ensures that the roots of the plants extend deep into the chalk,the earth is aerated so as to develop the nutrients necessary for the perfect development of grape clusters.
Since 2012, the vineyards of AR Lenoble have been certified HVE (Haute Valeur Environnementale).Beehives were introduced into the vineyards of the domaine nearly a decade ago, a testament to our commitment to biodiversity.
AR Lenoble INTENSE
AR Lenoble RICHE
AR Lenoble BRUT NATURE - DOSAGE ZÉRO
AR Lenoble GRAND CRU BLANC DE BLANCS
AR Lenoble GRAND CRU BLANC DE BLANCS MILLÉSIMÉ
AR Lenoble PREMIER CRU BLANC DE NOIRS MILLÉSIMÉ
AR Lenoble ROSÉ TERROIRS
AR Lenoble GENTILHOMME GRAND CRU BLANC DE BLANCS MILLÉSIMÉ
AR Lenoble LES AVENTURES GRAND CRU BLANC DE BLANCS
Contact Us
Anthony : 9889 6693
Ricky : 6992 9640
Timothy/ Harry : 5703 9430 /
8481 0807
Showroom Address (Terroir)
Flat O, 15/F, Shield Industrial Centre, 84-92 Chai Wan Kok Street, Tsuen Wan, N.T.
(Business Hour: Monday - Saturday: 10:00 - 18:00 , Sunday & PH: Close)
Lunch Hour : 12:50-14:00 (No pick up services during lunch hour)
Self Pick & Wedding Wine Tasting, by appointment
『根據香港法律,不得在業務過程中,向未成年人售賣或供應令人醺醉的酒類。』
“Under the law of Hong Kong, intoxicating liquor must not be sold or supplied to a minor in the course of business.”
收貨人必須年滿18歲
Recipient must be over 18 years old.
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