Patrón Tequila is a world-renowned high-end tequila brand founded in 1989 by John Paul DeJoria (co-founder of Paul Mitchell hair care brand) and his partner Martin Crowley. With handcrafted craftsmanship and excellent quality as its core, the brand has quickly developed from a local Mexican brand to an international luxury wine representative and is now affiliated with Bacardi Group.

The winery is located in the highlands of Jalisco, Mexico, specifically in the Hacienda del Patrón estate in the small town of Atotonilco el Alto. The selected 100% Blue Weber Agave has a growth period of 7-10 years. The high-altitude volcanic soil and the temperature difference between day and night give the plant richer sugar and flavor.

It has a fresh taste, a crystal-clear body, and a great smoothness that other silver tequilas don't have. Many people prefer this smooth, velvety, and light tequila over the slightly oaky, aged tequila.