Old Monk The Legend Rum 1000ml《ZIN004》

Old Monk has been launched since 1954. It is the longest-running and best-selling black rum in the world. It is also the largest Indian-made foreign liquor brand.

In 1855, a Scottish entrepreneur named Edward Dyer founded a brewery in Kasauli, Himachal Pradesh to meet the British demand for cheap beer. Later, the brewery was changed to a brewery called Mohan Meakin Pvt. Ltd.

OLD MONK was first promoted in India in the 1960s. Before that, Hercules rum was used exclusively for the army. Because OLD MONK was much better than the former in taste and quality, it quickly replaced it as the world's leading brand and became the most popular Indian-made foreign liquor. The strategy of affordable pricing also helped a lot. While OLD MONK dominated the market, other brands tried to compete with it, but there was a big gap in quality and popularity.

In India, Old Monk Rum is available in almost every bar. Pooja Ramesh said that Old Monk Rum is the only Rum brand that does not need to be advertised and has a good reputation in India.