The brand hand-harvests the most mature blue agave plants, each grown for at least seven years at high altitude in rich volcanic soil to ensure a rich and complex flavor. Its production process adheres strictly to its founder's philosophy of "quality above all else," with every step from planting to distillation meticulously handcrafted. For example, the health of each plant is assessed upon harvest, and the distillation process is performed in traditional copper vessels, resulting in a uniquely rich and full-bodied flavor.

Unlike many other distilleries, La Primavera produces only one premium tequila: Don Julio Tequila. Each bottle is meticulously crafted, a passion ingrained in Don Julio González.